How to Use Profit to Make the World Better

Explore a visionary concept called "Profit for Good" in this TEDxFreiburg talk by Vincent van der Holst. Discover how redirecting the world's annual 10 trillion € in profits towards solving global challenges could transform society. Learn about companies like Patagonia and Bosch already implementing this model, and understand the potential impact on employee motivation and customer preferences. Examine the current obstacles to widespread adoption of "Profit for Good" practices and hear van der Holst's call to action for wealthy individuals to support this initiative. Gain insights into the speaker's background as the founder of BOAS, a vintage fashion platform donating 90% of profits to save lives, and his personal journey overcoming challenges like anxiety and burnout. Delve into a thought-provoking discussion on how businesses can align profit-making with positive global impact in this 17-minute presentation.