Profit for Good - How Your Washing Machine Will Save the World

Explore a visionary concept that could revolutionize global problem-solving in this 17-minute TEDxFreiburg talk by Vincent van der Holst. Delve into the "Profit for Good" model, which proposes redirecting the world's annual 10 trillion € profits towards addressing major global issues rather than personal gain. Learn how companies like Patagonia and Bosch are already implementing this feasible and popular idea. Discover why employees and customers are increasingly drawn to businesses that prioritize social and environmental impact. Understand the current obstacles preventing widespread adoption of "Profit for Good" companies and how overcoming them could unleash immense potential for positive change. Gain insights from van der Holst's personal journey, including his founding of BOAS, a vintage fashion platform that donates 90% of profits to save lives. Be inspired by his dedication to moving trillions in profits towards solving the world's biggest problems and his personal achievements in cycling. Explore how everyday items, like your washing machine, could play a role in creating a better world through this innovative approach to business and profit allocation.