How Marketing Can Make the World a Better Place

Explore the transformative potential of marketing tools to reshape the world for the better in this captivating TEDx talk. Discover how the 4Bs of marketing - Big, Bold, Brave, and Beloved - can catalyze positive change on a global scale through insightful anecdotes and compelling examples. Learn about the strategies and mindset shifts necessary to harness the power of marketing for social good, turning villains into heroes and igniting a wave of positive impact. Join Christina Bouglass, a brand building and marketing expert with 20 years of experience in multinational companies, as she shares her journey from corporate career to founding The Butterfly Movements, a consultancy supporting purpose-led brands. Gain valuable insights into the opportunity and responsibility of marketing in contributing to the long-term well-being of people and the planet in this inspiring 15-minute presentation.