How Marketing Can Drive Deeper, Meaningful Relationships - Tata CLiQ Case Study

Explore a 20-minute video showcasing how Tata CLiQ leverages data as the cornerstone of their customer experience strategy. Discover the process of extracting valuable insights from data, implementing those insights effectively, and ultimately fostering more meaningful customer relationships while driving business growth. Learn about the challenges in e-commerce, the critical importance of data, deep RCS, and the strategic use of martech to enhance customer engagement and business performance.