Google Search Ads Full Course - Learn Latest Search Ads in 15 Hours - Updated Content

Overview

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Embark on a comprehensive journey through Google Search Ads in this extensive 9-hour video course. Master the fundamentals of Google Ads, including account creation, ad auction concepts, and account structure hierarchy. Explore advanced topics such as MCC accounts, billing setup, and coupon code application. Dive deep into crucial metrics like CTR and quality score improvement. Gain insights into Google Search and Display Networks, campaign walkthrough, and advanced location targeting. Learn about language settings, budgeting, and various bidding strategies. Understand ad group theming, keyword research processes, match types, and negative keywords. Discover traffic sculpting techniques, utilize Google Keyword Planner, and grasp the buyer funnel concept. Compare responsive and text ads to round out your Google Search Ads expertise.

Syllabus

Intro to Video
Introduction to Google Ads/ Kind of Ads in Google Ads/ Major Differences
How to create First Google Ads Account
Concept of Ad Auction
Account Structure Hierarchy
MCC Account or Google Ads Manager Account
Setting up Billing/Payment methods in Google Ads Account
How to apply for 2000 Rs Coupon Code
What is CTR Explained
How to Improve Quality Score
What is Google Search Network GSN & Google Display Network GDN
Walkthrough of Google Search Campaign
Network Settings in Google Ads
Advanced Location Targeting Settings in Google Ads
Concept of Language Settings in Google Ads
Concept of Avg Daily Budget in Google Ads
Concept of Bidding Strategies - Part1
Concept of Bidding Strategies - Part2
Start & End date in Google Ads
Ad Group Theming
What is a Keyword, Queries & Search Terms in Google Ads
What is Complete Keyword research Process
Keyword Match types
New Update on Keyword Match Types
Negative Keywords
Traffic Sculpting for AdGroup Optimization
Keyword Research Process
Keyword Research - Google Keyword Planner 1
Keyword Research - Google Keyword Planner 2
Buyer Funnel & Keywords
Responsive Vs Text Ads