Google Analytics Tutorial - Learn Google Analytics 4 and Universal Analytics Step-By-Step

Overview

Dive into a comprehensive 56-minute video tutorial on Google Analytics, covering both Google Analytics 4 (GA4) and Universal Analytics. Learn how to create an account, set up properties, navigate reports, and configure essential settings. Explore key features like real-time data, audience insights, acquisition tracking, and conversion analysis. Gain hands-on experience with GA4's new interface, including enhanced measurement, event creation, and the Analysis Hub. Master Universal Analytics configuration, including view settings, goals, and property management. Discover how to integrate Google Tag Manager and link Search Console for enhanced tracking capabilities. Packed with practical tips and time-stamped sections for easy navigation, this tutorial equips you with the skills to leverage Google Analytics effectively for data-driven decision-making.

Syllabus

Introduction
Create a Google Analytics account
Create a property
Brief overview of GA4 vs. Universal Analytics
Creating a GA4 and Universal Analytics property
Brief overview of the admin area
Home report
Real-time reports
Audience reports
Using the date range selector
Acquisition reports
Behavior reports
Conversions reports
Home report
Real-time report
Acquisition reports
Engagement reports
Monetization reports
Demographics reports
Technology reports
Events
Analysis Hub reports
Audiences
DebugView report
Configuration options in GA4
Enhanced Measurement in GA4
Modifying events
Create events
Adding GA4 tag in Google Tag Manager
Configuration options in Universal Analytics
View settings
Goals
Property settings
Adding Universal Analytics tag in Google Tag Manager
Linking Search Console