What you'll learn:
- Migrate from Universal Analytics (UA) to Google Analytics 4 (GA4) effectively
- All the differences between UA and GA4
- Where in GA4 you can find your old UA reports
- Automatically migrate Google Tag Manager (GTM) tags to new GA4
- Set up your GA4 account structure based on your business type
In this course, we will go through the process of migrating your existing Universal Analytics (UA) accounts to new Google Analytics 4 (GA4).
We’ll start with a quick overview of all the key differences between both analytic tools. Then we’ll dive straight into how to structure your account with some real-life examples to make it easier to understand.
In the next couple of lessons, we’ll take a detailed look at the migration process. How you can effectively migrate your Universal Analytics properties, events, custom dimensions, eCommerce conversions, goals, and so on.
Lastly, we’ll compare reports from Universal Analytics and Google Analytics 4 so you’ll be able to see exactly where you can find your old UA reports in the new GA4 interface.
By the end of this course, you’ll be a confident migration master capable of migrating even the most advanced Universal Analytics properties to the new Google Analytics 4.
WHAT PEOPLE SAY
"Amazing! Super informative yet condensed so you're not spending too much time learning basics. Highly recommended!!!"
— Devin Mickles (5 stars)
"Fantastic, highly professional course, polished and info rich. Well done! Please make more courses ... Your teaching style speaks wonders to my learning style. Great job!"
— Susanne Cardwell (5 stars)
"The course and it's instructor is great! Very clear and to the point explanation which is easy to follow and understand. It was interesting all the way."
— Peter Bruner (5 stars)
SOMEOFTHETOPICSWEWILLCOVER
How to structure your GA4 account We’ll take a look at some of the essential concepts behind the new structure of GA4. Your GA4 account structure depends on the complexity of your current UA setup and your business requirements. We’ll explain in detail how the concepts of the new structure and look at some common setup examples that you might encounter.
Migrating events with native gtag.js and Google Tag Manager Because GA4 data collection is based on events we’ll take a bit more time and explain different tactics you can use to migrate your existing events to GA4. We will also explain two tools you can use to automatically migrate GTM tags easier.
Where in GA4 can you find your old UA reports We’ll do a side-by-side comparison of UA and GA4 reports. We’ll answer the question of where in the GA4 can I find my UA reports. So you won’t feel lost the first time when you start using the GA4.
WHOISTHISFOR
If you’ve never migrated to GA4 before then join this course. You'll learn everything you need to confidently migrate to the GA4.
If you are a marketer who has migrated UA properties before but hasn’t had the time to really understand all the nuances then this course is for you as well.
WHATWILLYOUGET
By joining this course you’ll get lifetime access with a 30-day money-back guarantee. On top of that, you will also get personalized help from me.
Stop thinking learn how to migrate to GA4 today!
