Dive into a comprehensive 53-minute tutorial on Google Analytics 4 (GA4), covering installation, interface navigation, report analysis, conversion tracking, and configuration. Learn to create a GA4 property, explore the admin panel, and understand various reports including real-time, acquisition, engagement, and monetization. Master the Analysis Hub, audience creation, and DebugView. Discover how to install GA4 using Google Tag Manager, run it alongside Universal Analytics, and leverage enhanced measurement features. Gain practical skills in tracking custom events, configuring conversions, and exploring additional tagging options. Perfect for beginners seeking a broad understanding of GA4 before delving into more advanced topics.
Overview
Syllabus
- Intro
- Create Google Analytics 4 property
- Overview of the Admin panel in Google Analytics 4
- Google Analytics demo account
- Google Analytics 4 reports - Home + insights
- Google Analytics 4 realtime reports
- Acquisition reports
- Engagement reports
- Monetization reports
- Demographics and tech reports
- Conversions and events
- Analysis Hub
- Audiences in GA4
- DebugView
- Install Google Analytics 4 with GTM
- Running Google Analytics 4 and Universal Analytics in Parallel
- Enhanced Measurement + Register Custom Dimension
- Track custom events with GA4
- Configure conversions in GA4
- Additional tagging options in Google Analytics 4
- Final words + next steps
Taught by
Analytics Mania - Google Tag Manager & Analytics
