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Embark on a flavorful journey with Chef James Knight Paccheco in this 16-minute TEDx talk as he explores the intimate connection between food and memories. Discover how childhood favorites like Fish and Chips can shape our culinary experiences and learn how to craft memorable moments through gastronomic creations. Drawing from his rich 20-year professional journey, including collaborations with renowned chefs Raymond Blanc and Gordon Ramsay, Chef Paccheco illustrates the universal language of taste. Gain insights from this highly accomplished culinary professional, founder of Group JKP, and award-winning chef recognized as one of the most influential figures in the Middle East and Africa's food and beverage industry. Savor the profound impact of food in shaping collective and personal narratives, and understand why Chef Paccheco believes that food truly equals memories.