Overview
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Learn how to create and run effective Facebook ad campaigns from scratch in this comprehensive 47-minute video tutorial. Master the essentials of Facebook advertising, including setting up Business Manager, domain verification, pixel installation, and conversion tracking. Explore campaign objectives, ad set creation, and ad design while adhering to the latest iOS 14 privacy requirements. Discover techniques for testing different ads and analyzing results to optimize your marketing efforts. Perfect for beginners, this step-by-step guide covers everything you need to launch your first successful Facebook ad campaign in 2021.
Syllabus
- Intro
- Set up Facebook Business Manager
- Verify Your Domains
- Install the Facebook Pixel
- Conversion Tracking
- Ad Campaign Setup
- Campaign Objectives
- Ad Set Setup
- Ad Creation
- Aggregated Event Measurement
- Testing different ads
- Viewing Your Results
Taught by
Andrew Hubbard