Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Skillshare

Facebook Advertising MasterClass for Shopify-The Ultimate Guide to master Facebook ads for eCommerce

via Skillshare

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!

the things you will learn thru this master class :

- How Facebook works and what do you need to do to create successful ads.

- How to create stunning photos for your products for FREE and avoid the awful photos of Ali-express that everybody else uses.

- How to create a converting video that will catch the eyes of your prospects and make them hit that buy button and pull out their credit cards.

- How to create an attractive thumbnail for your videos.- How to enhance your copywriting and write better ads text that will seduce facebook users and make them read your ad carefully.

- The things you need to be aware of to not get banned from facebook

- What is a facebook pixel and why it is important for your business and how to install it on your website.

- Which conversion event to choose for your pixel.

- The secret that nobody shows you elsewhere to succeed in Facebook ads.

- How to choose your campaign objective, your daily budget and the devices you want the ad to show on

- How to choose well your target audience, and this will save you a lot of money, because you will not be paying money to facebook to show your ad to people that are not interested.

- How to do efficient retargeting campaigns with different layers and not just basic retargeting.

- How to create an ad with thousands of likes and comments and shares.

- How to read data, and which metrics you need to concentrate on.

- How to know if a product is a winner, when to kill and ad and when to scale it.

- How to scale well your campaigns both vertically and horizontally

- How to use effectively lookalike audiences.

Syllabus

  • Introduction
  • Understand How Facebook Ads Works
  • Introduction to Facebook Ads Campaign Structure
  • Understand the CBO (Campaign Budget Optimization)
  • How to Check Out Your Competitors Ads
  • How to Create Awesome Images for Your Ads
  • Best Tips for Creating a Video for Your Ads
  • How to Create Simple Videos for Your Ad (Using Your Product Images)
  • Step by Step Video Ad Creation
  • How to edit your video ads on your mobile
  • Copywriting for FB ads - Master the ad text of your adCopywriting For FB Ads -
  • Campaign Objectives
  • Facebook Ads Updates After the IOS 14
  • Getting Familiar With the Facebook Ad Manager Dashboard
  • Define the best conversion event and daily budget for your ads
  • Conversion event and daily budget: Step by Step Optimization
  • How to choose the Ad Schedule
  • Best tactics to choose your target audience updated
  • Detailed Targeting
  • Detailed Targeting Example (Fully explained)
  • Optimization and Delivery
  • Optimization and delivery: Cost Control
  • Optimization and delivery: When you get charged - 3
  • Master the ad placements
  • How to set up your ad
  • How to read data and which metrics are important
  • How to create an ad with thousands of likes and shares updated
  • How to set up a (really) efficient retargeting campaigns Updates
  • When to kill an ad
  • When and How to scale your campaigns
  • How to boost your sales using lookalike audiences

Taught by

Rihab Seb

Reviews

Start your review of Facebook Advertising MasterClass for Shopify-The Ultimate Guide to master Facebook ads for eCommerce

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.