Scaling Games with Advertising Networks - Mobile Evolution and App Tracking Transparency
Building the Metaverse via YouTube
Overview
Syllabus
Intro
The history of advertising to scale
Curating apps
The rise of ad networks
Ad brokers
Ad networks vs ad brokers
Facebook and the history of mobile gaming
Modes of reaching consumers
Apple’s recent ATT App Tracking Transparency changes
What’s next in advertising?
Niche marketing
Content fortresses
How to market small and niche games
The age of creativity
Understanding your audience
Community building, web3, and NFTs
Web3 and NFT marketplaces
Actionable takeaways
Learn more about Eric Seufert
Taught by
Building the Metaverse