Duolingo's Method to the Madness

Discover the innovative social media strategy behind Duolingo's viral TikTok success in this TEDx talk by Zaria Parvez, Global Social Media Manager at Duolingo. Explore how the language-learning platform's mascot, Duo the owl, became an internet sensation through creative content and trend-driven posts. Learn about the entertainment-first approach, test-and-learn methodology, and empowerment of Gen-Z talent that propelled Duolingo's TikTok account from 50,000 to over 6 million followers. Gain insights into how Parvez and her team revolutionized traditional marketing by embracing authenticity, humor, and cultural relevance. Understand the impact of this strategy on brand awareness and engagement, and discover how it earned Parvez recognition as AdAge's Social Marketer of the Year and a place on Forbes 30 Under 30 list. Uncover the potential of innovative social media tactics in transforming brand perception and connecting with younger audiences in this inspiring 14-minute presentation.