TikTok Feeds Gen Z's Appetite for Influencer Authenticity

Explore the appeal of TikTok to Gen Z and the importance of authenticity in social media influencing in this 20-minute Collision Conference talk. Join Josh Richards, TikTok celebrity and CrossCheck Studios founder, as he shares his journey from creating content in his mother's basement to viral TikTok success. Gain insights into Gen Z's preference for genuine content over heavily edited posts, and learn about Richards' future ventures. Discover how brands are leveraging TikTok, the evolution of live streaming, and the value of authenticity in brand partnerships. Hear Richards' perspectives on venture capital, screen time management, and family support in his social media career. Understand the unique characteristics that make TikTok appealing to Gen Z and how it differs from other platforms.