Explore the fundamentals of Customer Relationship Management (CRM) in this comprehensive 49-minute video course. Learn about the definition, benefits, and main components of CRM systems, as well as the CRM process and its impact on businesses. Discover the roles and responsibilities of customer relationship managers and examine real-world examples of CRM implementation. Gain valuable insights into how CRM can improve sales, enhance customer service, and boost client retention. By the end of this course, acquire a solid understanding of CRM's significance in modern business practices and its potential to drive organizational success.
Overview
Syllabus
Introduction.
What is Customer Relationship Management? .
Benefits of CRM.
Main Components of CRM.
CRM Process.
What do Customer Relationship Managers do?.
Examples of CRM.
Summary.
Taught by
Great Learning
