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YouTube

Connect Your Cookie Consent Form with Google Analytics AllowAdFeature Flag

MeasureSchool via YouTube

Overview

Learn how to connect your cookie consent form with Google Analytics' AllowAdFeature flag in this 45-minute tutorial video. Explore GDPR compliance for Google Analytics and discover how to programmatically enable or disable Advertising Features using Google Tag Manager. Follow step-by-step instructions to create a cookie consent form, set up a Google Analytics page view tag, build a first-party cookie variable, and implement a look-up table variable. Test your implementation and gain bonus GDPR tips to enhance your data collection practices while respecting user privacy.

Syllabus

- Intro
- GDPR Features to Enable in Google Analytics
- What is AllowAdFeature?
- How to Connect Cookie Consent Form to AllowAdFeature
- Make a Cookie-Consent Form
- Turn on Remarketing and Advertising Reporting Features
- Create a GA Page View Tag
- Build 1st-Party Cookie Variable
- Create a Look-Up Table Variable
- Apply Look-Up Table Variable Value in GA Page View Tag
- Testing
- Bonus GDPR Tips
- Summary

Taught by

MeasureSchool

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