Google Consent Mode v2 Setup with Cookiebot - What You Need to Know

Overview

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Discover the essentials of Google Consent Mode v2 and learn how to set it up using Cookiebot in this comprehensive 25-minute video tutorial. Explore the differences between Consent Mode v1 and v2, understand when implementation is necessary, and learn about the consequences of not using it. Gain insights into tracking conversions in Google Ads, data collection in Google Analytics without consent, and the distinctions between 'Advanced' and 'Basic' Consent Mode. Follow step-by-step instructions for setting up Cookiebot and implementing it with Google Tag Manager. Access additional resources on Cookiebot, Google Tag Manager, EU user consent policy, and Google Analytics consent settings to enhance your understanding of data privacy compliance in digital marketing.

Syllabus

Introduction to Consent Mode v2
What is Consent Mode
Consent Mode v2 vs Consent Mode v1
Do you need to implement Consent Mode?
What happens if Consent Mode isn't implemented?
Is Consent Mode required for tracking conversions in Google Ads?
If consent isn't provided, will data be collected in Google Analytics?
What's the difference between 'Advanced' and 'Basic' Consent Mode?
Setting up Cookiebot
Implementing Cookiebot with Google Tag Manager
Next steps