Google Tag Manager Tutorial for Beginners

Overview

Learn how to effectively manage website tags in this comprehensive Google Tag Manager tutorial for beginners. Master essential terminology, configure various tags including Google Analytics 4, Google Ads remarketing, Facebook pixel, and Google Optimize. Follow step-by-step instructions for installation on WordPress and Squarespace, preview and test implementations, and establish an efficient workflow. Explore advanced topics such as ecommerce tracking, click and form tracking, and implementing consent mode. Gain practical skills to streamline your website's tracking and marketing efforts through hands-on demonstrations and expert guidance.

Syllabus

Introduction
Important terminology
Setting up Google Tag Manager
Install Google Tag Manager on WordPress
Install Google Tag Manager on Squarespace
Adding a Google Analytics 4 GA4
Adding a Google Ads remarketing tag
Adding a Google Optimize tag
Adding a Facebook Meta pixel
Preview and testing
Recommended workflow for Google Tag Manager
Migrating to Google Tag Manager
Publishing the container
Setting up a Google Ads conversion tag
Creating a Google Analytics 4 GA4 conversion event
Capturing ecommerce details from WooCommerce
Using ecommerce values with Google Ads conversion tags
Tracking clicks using Google Tag Manager
Tracking buttons using Google Tag Manager
Tracking forms using Google Tag Manager
Consent mode in Google Tag Manager
Adding a cookie banner to Google Tag Manager
Conclusion