Building with Empathy - Creating User Connections in Product Development

Explore the importance of building empathy with users in product development through this 33-minute conference talk from Playtime San Francisco 2017. Discover how creating emotional connections can lead to increased user forgiveness and loyalty, exemplified by the fact that 80% of Roomba owners name their devices. Learn from industry experts at HOOKED, Poncho, and Google as they discuss strategies for building empathy, making product tradeoffs, and measuring emotional satisfaction. Gain insights into the challenges of tracking emotional quotient (EQ) in product development and hear how leading companies are addressing these issues. Featuring speakers from Google Play, HOOKED, Poncho, and Google Empathy Lab, this talk provides valuable perspectives on incorporating empathy into the product development process.