The Business of Building Apps - App Product Management Course for Developers

Course Introduction.
Unit 1 - Motivations for building an app.
Unit 1.1 What is the value proposition of your app?.
Do you need a web app or just a better website?.
Categories of Apps – which app category is easiest to compete in?.
Unit 1.2 Identify the problem you are trying to solve with your app. .
Candy, vitamins or addictive painkiller?.
Fulfillment, recognition, security.
The Five Whys.
Unit 1.3 How to discover a niche in the marketplace.
Follow popular trend .
Add a twist .
Your own expertise .
Problems in existing competition .
Unit 1.4 Listening to users .
Users that exist in the market.
Get user feedback.
Idea 2.0.
Homework (Airbnb and Lyft, App Annie and Sensor Tower, Write an application plan).
Unit 2 UI, UX, MVP design .
How to create user stories .
Planning for an MVP.
Unit 2.2 Designing an effective UI user interface.
On boarding new users.
The Google UI Case Study.
The Photoshop Adobe UI negative Case Study.
Effective UI elements.
Don’t Make Me Thing Steve Krug .
UI design templates.
Design for your target audience.
Unit 2.3 How to design an effective UX User Experience.
UX is where Design strategy and Technology intersect.
Application Flow .
Measuring Conversion Rates.
UX outside of the app.
The User Empathy Map .
Six principles for a positive UX.
Unit 2.4 The MVP.
The Lean Startup MVP concept by Eric Ries.
Planning for future versions of your app.
What is NOT an MVP.
Zappos MVP Case Study.
The MVP design pyramid.
The purpose of an MVP.
Keeping the cost of an MVP low.
Homework (App Design Case Studies, Develop User Stories, Interactive UI prototype).
Unit 3.1 Marketing and Monetization for an App.
The BMC Case Study.
Unit 3.2 Monetization Strategies of Apps.
Apple App Store vs Google Play Store revenue .
iOS vs Android user value per customer.
iOS vs Android market share in various countries .
Unit 3.3 Marketing Your App.
Unit 3.4 Dealing with Investors.
Homework 3.1 Build a BMC for your app.
Unit 4.1 Building Customer Loyalty.
Why Customers Abandon Apps?.
First-to-Mind solution.
Compulsion.
Morality of Addictive Apps.
The HOOK app addictive model.
Homework (Understanding Hook, Applying Hook).
Unit 5.1 Choosing the Right Tools.
Unit 5.2 Nine Companies Who Nailed their App.
Unit 5.3 Development Languages and Cross Platform Tools.
Homework (Compare Dev Tools, Recommend a Development Solution).
Unit 6.1 Full Stack Considerations.
Choosing a Database Backend.
SQL.
noSQL.
SQL vs noSQL .
Graph Database.
Full Text Database .
Vertical Scaling.
Horizontal Scaling.
Data Duplication in Distributed Databases .
SQL Shards.
Homework (Recommend Database Solutions, Explore API services).
Unit 7.1 Hiring the Development Team.
Four Roles of a Software Development Team.
Product Manager.
Product Designer.
Front End Developer.
Back End Developer.
Unit 7.2 Mobile vs Web Development .
Unit 7.3 Agile Team Management.
SDLC Agile vs Waterfall.
What is Waterfall Development?.
What is Agile Scrum Methodology? .
The Product Backlog.
Spring Planning.
Sprint Backlog.
What is a Sprint?.
Product Increment.
Daily Scrum.
Sprint Review and Retrospective.
Unit 7.4 How to Write a Job Requisition .
Homework (Team Roles, Internal Job Requisition, External Job Posting).
Unit 8.1 Future Trends in Mobile Development.
Homework (Review Past Predictions, Current State of Development Tools, Future Mobile Tech).