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Explore the emerging world of alternative proteins in this 26-minute conference talk from Collision Conference. Delve into the rapidly growing industry that has attracted billions in venture capital funding. Discover how this innovative food technology aims to address environmental concerns, with livestock accounting for approximately 20% of greenhouse gas emissions. Learn about the UN's recommendation to reduce meat consumption for planetary health. Hear from industry pioneers as they discuss their businesses' growth and the movement's potential impact on the future of food. Gain insights into consumer acceptance and the challenges facing this revolutionary sector. Understand the intersection of sustainability, technology, and nutrition in shaping our dietary future.