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Explore a thought-provoking panel discussion from Web Summit 2018 featuring MediaCom's Deirdre McGlashan, Eight Inc's Tim Kobe, and Elle UK's Alice-Azania Jarvis. Delve into the evolving landscape of modern commerce, examining how businesses can adapt to meet consumers' changing expectations. Gain insights on reimagining the roles of media and physical stores, while considering emerging trends in payment methods, delivery options, and customer loyalty programs. Learn how to navigate the complexities of today's retail environment and discover strategies for creating more engaging and effective consumer experiences in this 24-minute talk.