Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

YouTube

Fashionably Late - Keeping Up with E-Commerce

Web Summit via YouTube

Overview

Explore the intersection of fashion and technology in this 19-minute conference talk from Web Summit. Discover how leading companies are revolutionizing the fashion industry by creating innovative digital marketplaces for consumers. Join Sebastien Fabre of Vestiaire Collective, Wendy Yu of Yu Capital, and Ulric Jerome of Matchesfashion.com as they discuss with Alice-Azania Jarvis of the London Evening Standard how they've successfully captured and retained their audiences in the digital age. Learn about the importance of e-commerce in high fashion and luxury, the significance of the 360-degree experience, and the role of original content in maintaining exclusivity. Gain insights into leveraging data, understanding influencers, and identifying emerging trends in fashion startups. Delve into the future of e-commerce and how these industry leaders are adapting to rapidly changing styles and consumer preferences in the online realm.

Syllabus

Introductions
Ecommerce in high fashion and luxury
How are you seeing the change
How are you seeing things change
How important is the 360 experience
The importance of original content
Maintaining exclusivity
Launching in 19 minutes
Leverage your data
Influences
What is an influencer
Future of ecommerce
Trends in startups

Taught by

Web Summit

Reviews

Start your review of Fashionably Late - Keeping Up with E-Commerce

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.