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Explore the fascinating evolution of data storage in this 57-minute conference talk from NDC Sydney 2024. Journey through millennia of human knowledge preservation, from ancient clay tablets to modern digital technologies. Discover why certain storage methods have prevailed over others and understand the challenges of creating data formats readable by both humans and computers. Examine the current state-of-the-art techniques for data preservation and get a glimpse into the future of information storage. No prior knowledge is required, but a love for intriguing historical facts will enhance your experience. Gain insights into the complexities of writing for human and machine comprehension, and learn how this challenge relates to the nature of code itself.