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Explore the groundbreaking potential of DNA data storage in this 47-minute video presentation where SNIA DNA Data Storage Alliance Co-Chairs Esther Singer and Dave Landsman delve into how DNA could revolutionize digital storage capabilities. Learn about a storage medium that can preserve data for millennia without energy consumption while achieving unprecedented storage density - hundreds of petabytes in just a gram of DNA. Discover the scientific principles behind storing digital information in DNA molecules (separate from living organisms), and understand how industry collaboration is advancing this innovative technology to address the world's growing data storage crisis. Gain insights from SNIA, a leading industry organization dedicated to developing global standards and providing vendor-neutral education on data technologies, as they present this sustainable solution to meet exponentially increasing digital storage demands.