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Explore the fascinating evolution of data storage in this 56-minute conference talk from NDC Porto 2023. Journey through millennia of human knowledge preservation, from ancient clay tablets to modern digital systems. Discover why certain storage methods have prevailed over others and examine the challenges of creating data formats that are both human-readable and computer-compatible. Gain insights into current best practices for data security and storage, and glimpse potential future developments in the field. No prior knowledge is required, but a curiosity for unusual facts will enhance your enjoyment of this comprehensive overview of data storage history.