Explore the fundamental principles of marketing strategy through this comprehensive tutorial on the 4Ps of Marketing Mix. Delve into the interconnected elements of Product, Price, Place, and Promotion, understanding their evolution and continued significance in modern business practices. Learn about product mix, standardization vs. customization, pricing strategies, distribution channels, and various promotional techniques. Gain practical insights through diverse examples and discover how to leverage these concepts to improve business performance. Master the essentials of marketing decision-making, from product development to pricing models, distribution strategies, and effective promotional campaigns.
4Ps of Marketing Mix - Product, Price, Place, Promotion - Marketing Mix Explained
Overview
Syllabus
➤ Skip Intro: .
Introduction.
Overview of Marketing Mix.
Overview of Product Mix.
Types of Product.
Levels of Product.
Elements of Product.
Strategies to Improve Business by Changing Product Mix.
Product Standardisation Versus Product Customisation Part 1.
Product Standardisation Versus Product Customisation Part 2.
The Essentials of Price Mix.
Price is a Double-edged Sword.
Types of Pricing.
Factors Affecting Pricing Decision.
Place Mix.
Advertising as the Promotional Strategy.
Personal Selling.
Sales Promotion and Public Relations.
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