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Classroom Contents
4Ps of Marketing Mix - Product, Price, Place, Promotion - Marketing Mix Explained
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- 1 ➤ Skip Intro:
- 2 Introduction
- 3 Overview of Marketing Mix
- 4 Overview of Product Mix
- 5 Types of Product
- 6 Levels of Product
- 7 Elements of Product
- 8 Strategies to Improve Business by Changing Product Mix
- 9 Product Standardisation Versus Product Customisation Part 1
- 10 Product Standardisation Versus Product Customisation Part 2
- 11 The Essentials of Price Mix
- 12 Price is a Double-edged Sword
- 13 Types of Pricing
- 14 Factors Affecting Pricing Decision
- 15 Place Mix
- 16 Advertising as the Promotional Strategy
- 17 Personal Selling
- 18 Sales Promotion and Public Relations
