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XuetangX

Research Methods in Tourism Studies

Nankai University via XuetangX

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Overview

In this course, you will explore tourism research methods and relevant techniques.


You are able to understand the following topics: the starting point of raising a good research question, information search and paper writing, qualitative versus quantitative approach, research designs, the emerging issues in tourism and hospitality research and research ethics. Each of the above sessions will be offered by me and other leading professors from US, UK, Australia and Macao China, together. We hope to not only bring you the ideas of doing academic research in tourism field, but also to empower you with the ability to solve problems by yourselves. 


Whether you are a new learner or someone with professional experiences in tourism industry, this course will be of high relevance to you!

Syllabus

  • Week 1 How to Start a Good Research
    • 1.1 Research Question and Research Objectives
    • 1.2 Title Design
    • 1.3 Literature Retrieval Method and Literature Databases
    • 1.4 Information Collection and Academic Journals in Tourism
    • 1.5 Literature Reading
  • Week 2 Qualitative versus Quantitative Approach
    • 2.1 Philosophical Bases of the Two Approaches
    • 2.2 Differences between the Two Approaches
    • 2.3 Be Aware of Your Own Research Views
    • 2.4 Research Example: Social Tourism
  • Week 3 Research Design I
    • 3.1 Key Procedures in Qualitative Approach
    • 3.2 Qualitative Data Collection and Analysis
    • 3.3 Case Study and Content Analysis
    • 3.4 Using Coding and Themes in Qualitative Research
    • 3.5 Using Conceptual Framework in Qualitative Research
  • Week 4 Research Design II
    • 4.1 Using Questionnaires in Quantitative Research
    • 4.2 Using Experiment in Quantitative Research
    • 4.3 Using Mixed Method
  • Week 5 Emerging Issues in Tourism and Hospitality Research
    • 5.1 Current Research Priorities
    • 5.2 Multi-Level/ Multiple Sources of Date Collection
    • 5.3 Mixed Method and Interdisciplinary Research
    • 5.4 Using Delphi Method in Research Design
  • Week 6 Research Ethics
    • 6.1 Journal Publication
    • 6.2 Academic Ethics

Taught by

Yujia Chen, Tingting Liu, Daisy Fan, Carson Lewis Jenkins, Eve Ren, Scott McCabe, Hailin Qu, and Marianna Sigala

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