The marketing model based on new media shifts from propaganda to involvement. New media marketing leverages the extensive and in-depth information dissemination of the new media audience to involve them in specific marketing activities. For example, topic discussions completed through blogs: asking bloggers to discuss a certain topic, thereby expanding the influence of the theme or brand that commercial companies wish to promote.
Overview
Syllabus
- Project One: Cognition of New Media Marketing
- Task One: Knowing New Media and Its Marketing
- Task Two: Understanding New Media Marketing Positions
- Project Two: New Media User Operations
- Task One: Positioning New Media Users
- Task Two: Reviewing New Media User Operations
- Project Three: Creating Content in New Media
- Task One: Clarifying New Media Content Operation Concepts
- Task Two: Determining Content on New Media Platforms
- Project Four: The Creation of New Media Content
- Task One: Creating Graphic and Text-Based New Media Content
- Task Two: Creating Video New Media Content
- Task Three: Creating Livestreaming New Media Content
- Project Five: Presenting New Media Content
- Task One: Presenting and Reviewing New Media Content
- Project Six: New Media Marketing Strategies
- Task One: Mastering Common New Media Platform Marketing Strategies
- Task Two: Clarifying Other New Media Marketing Methods
- Project Seven: New Media Data Analysis and Visualization
- Task One: Analyzing New Media Data
- Task Two: Mastering New Media Data Visualization
- Final test
Taught by
Hugh, Renxia Li, Conghui Wang, Zoey Wang, xue chenjie, and Hatty
