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XuetangX

International Communication (国际传播)

Jinan University via XuetangX

Overview

1、 Why should I take this course?

Through the study of this course, students will have a clear understanding of the overall framework and development context of international communication, understand the phenomenon and essence of international communication, and be able to analyze the current international situation and social problems by using the theories and methods of international communication, so as to lay a foundation for international news practice and research.

 

2、 What are the highlights and advantages of the course?

The content of this course not only includes international communication theories and international media practice, but also closely follows the forefront of international communication development and provides rich international cases for analysis.

 

  1. Who are the speakers?

The speaker and team members have worked on international communication for many years with rich experience in teaching and scientific research, and can provide professional guidance in the area.

Syllabus

  • Unit One:The Historical Context of International Communication
    • 1.1 Communication and Empire
    • 1.2 The Growth of the Telegraph & the Era of News Agencies
    • 1.3 The Advent of Popular Media
    • 1.4 Radio and International Communication
    • 1.5 International Communication & Development
  • Unit Two: Approaches to Theorizing International Communication
    • 2.1 Free Flow of Communication
    • 2.2 Modernization Theory
    • 2.3 Dependency Theory
    • 2.4 Cultural Perspectives
    • 2.5 Discourses of Globalization and others
  • Unit Three: Creating a Global Communication Infrastructure
    • 3.1 The Privatization of Telecommunications
    • 3.2 Free Trade in Communication
    • 3.3 Privatizing Space & Key Players in Global Satellite Industry
  • Unit Four: The Global Media Marketplace
    • 4.1 Media Convergence
    • 4.2 Key Players
    • 4.3 European Broadcasting
  • Unit Five: Communication & Cultural Globalization
    • 5.1 Globalization and Western Culture's Spread in the World
    • 5.2 Regionalization and Localization in the Media Market
  • Unit Six: Contraflow in Global Media
    • 6.1 Global Counterflow of Television
    • 6.2 Media Exports from the South to the North
  • Unit Seven: International Communication in the Internet Age
    • 7.1 The Dawn of the Internet Age and Global Technical Standards
    • 7.2 From a "Free Flow of Information" to "Free Flow of Commerce"
  • Unit Eight: China's International Communication
    • 8.1 Historical Development of China's International Communication
    • 8.2 The Beginning of Internet Communication
    • 8.3 Continuity and Change
  • Final Exam
    • Reflection & Discussion

      Taught by

      Ellen Zheng

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