"International Business Management" (in English) is the "Ministry of Education Online Teaching International Platform Course" and the "Provincial Bilingual Demonstration Course in Yunnan Province". The course meets the needs of the construction of new liberal arts and relies on the "National First-Class Undergraduate Major" in International Trade of Yunnan University. The goal of cultivating top-notch talents for serving the "Belt and Road Initiative" and cultivating applied compound talents with international vision. The service targets of the course are social learners such as undergraduates of economics and management and professional managers of international business from all over the world.
"International Business Management" is taught in English, and the original English textbooks are used as references. The combination of international business management theory and practical cases enables students to fully grasp the basic theories of international business and related classic cases, and further improve their professional English proficiency during the learning process. This course focuses on cultivating students' cross-cultural working ability, the ability to manage international business teams, and the ability to study and judge international business strategies, so as to have the high-level ability to engage in international business managers.
The main content of the course:
(1) The basic knowledge part, including the concept of international business management, the field of international business management research, international business management trends and the latest research results, production factors, the reconfiguration of production factors internationally, and the reasons for the international movement of production factors , The main body of international business management, the characteristics and functions of international business management, etc.
(2) The basic theory part mainly discusses and expounds economics and management to explain the international flow of production factors. Through the construction of related models and theories, students will be able to master the methods of qualitative research, especially the explanation of cooperative games and non-cooperative games in the multinational strategic decision-making of multinational companies.
(3) The case part, including international investment, international labor service cooperation, service outsourcing, multinational company strategy, international management cooperation, Chinese enterprises' participation in the construction of the "Belt and Road Initiative", etc.
