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Chiang Mai University

Cultural Management for Tourism (International Edition)

Chiang Mai University via XuetangX

Overview

Tourism management course focuses on an understanding of how culture can be deployed in tourism industry. This is in order to make it most beneficial to both tourists and the local people by demonstrating both theoretical and practical knowledge to learners. The details are divided into three parts

Syllabus

  • Pre-test
    • Chapter 1: Definition of Culture in Tourism Context
      • 1.1 Definition and Types of Culture
      • 1.2 Relevant Concepts and Topics about Tourism and Culture
      • 1.3 Definition and Importance of Cultural Tourism
    • Chapter 2: Components of Tourism that relates to Culture
      • 2.1 Components of Cultural Resources
      • 2.2 Components of Cultural Tourism
    • Chapter 3: Concepts of Cultural Tourism Management
      • 3.1 Types of Tourism that relates to Culture
      • 3.2 The Interpretation of the Cultural Heritage for Tourism
    • Chapter 4: Cultural Management for Tourism
      • 4.1 Impacts of Tourism on Culture
      • 4.2 Cultural Preservation and Revival
      • 4.3 Marketing Cultural Tourism
      • 4.4 Tourism Management and Cultural Integration
    • Final Exam
      • Final Exam

    Taught by

    Saranphat Wongputthi and Yuthasak Chatkaewnapanon

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