Travel & Tourism is the world's fastest growing industry and offers a variety of interesting career opportunities for young people. In addition, Travel &Tourism can be an engine for local and national economic growth.There are some areas you need to understand if you are going to understand this industry:The Industry Sectors、Customers、Tourist Resources、Destinations、Culture and Cultural Diversity、Careers、Travel Market.Each of these topics requires in-depth study by anyone who wants to become a professional in this field.Introduction to World Tourism is an introduction to these topics, a first step in understanding this industry and its career opportunities.
Overview
Syllabus
- Module One:Approaching Tourism
- The Past and Present of World Tourism
- Module Two:Understanding Tourism
- Definition of Tourism
- Components of Tourism
- Attributes and Characteristics of Tourism
- Types of Tourism
- Courseware
- Module Three:Service Tourism
- Understanding Tourism Subject:Who Are the Tourists？
- Tourism Object—What do tourists see?
- Understanding the Media of Tourism——Tourists,How to Play?
- Module Four: Tourists Market
- Tourists Market Segmentation
- Tourism Marketing
- Courseware
- Examination
Taught by
Xie Kebao
