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XuetangX

Automobile sales practice

Rizhao Polytechnic via XuetangX

Overview

    With the rapid development of new energy vehicles and the rapid changes in new media marketing.Based on social needs and guided by employment and refer to the enterprise auto sales consultant post standard、X Automotive Marketing evaluation module standard、Automobile marketing competition standard、Curriculum standard.Four standard in one to determine the three-dimensional teaching objectives of this course and reconstruct the teaching content of the course,The course consists of 8 learning projects,33 career skill points and take the problems encountered in the actual work as the task to master the skills of the entire automotive sales consultant position.

We will carry out the fundamental task of promoting morality and cultivating people and at the same time implement the 20 major principles and integrate the new development concept of "innovation, green and sharing",Taking "etiquette  "as the first , "sincerity" as the basis , "warm heart service","law-abiding innovation",as the main ideological and political theme.Through vertical penetration and horizontal implementation;Vertical and horizontal ideological and political education, comprehensive integration,building a curriculum ideological and political system.Through the linkage of the main classroom, online classroom, and practical classroom.we will achieve comprehensive cultivation of knowledge, behavior, and creativity.


Syllabus

  • Project 1:Customer Development and Management
    • Task 1.1: Develop customers
    • Task 1.2: selecting customers
    • Task 1.3:Inviting customers
    • Project1- test
  • Project 2: Exhibition Hall Reception
    • Task 2.1 Etiquette preparation
    • Task 2.2 Exhibition Hall Reception
    • Task 2.3 Exhibition hall reception
    • Project2- test
  • Project3:Demand Analysis
    • Task3.1:Demand analysis
    • Task3.2Methods and techniques of cognitive needs analysis
    • Project3- test
  • Project 4:Vehicle Introduction
    • Task 4.1: Introduction to the Six Directions Walkaround
    • Task 4.2: FAB Introduction Method
    • Project 4- test
  • Project 5: Test ride, Test drive
    • Task 5.1: Test ride, Test drive
    • Project 5- test
  • Project 6 :Quotation and Transaction
    • Task6.1: Quotation
    • Task 6.2: Transaction
    • Task 6.3: Derivative services
  • Project 7: Delivery
    • Task 1: Preparation before delivery
    • Task 2: Delivery process
  • Project 8:After sales service
    • Task 8.1: After sales tracking service
    • Task 8.2:Complaint Handling
    • Projec8- test
  • Final examination

    Taught by

    Sun Lijun, Zhang Susu, WANG HUIJUN , Liu Chenghao, li, Lishouguo, Zheng Shanliang, and Zhang Dongqin

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