Learn the fundamentals of entrepreneurship through a comprehensive course covering essential topics from understanding entrepreneurial basics to developing successful business plans. Explore the characteristics of successful entrepreneurs, learn how to build effective startup teams, and develop skills for identifying business opportunities. Master the principles of entrepreneurial resource management, understand the distinctions between social and commercial entrepreneurship, and gain practical knowledge in business model development. Examine real-world case studies like "Pao Fan'er" to understand business model refinement, and acquire hands-on experience in crafting professional business plans. Through seven detailed modules, develop a thorough understanding of entrepreneurial concepts, from initial ideation to final business plan execution, concluding with a final examination to validate learning outcomes.
Overview
Syllabus
- 第一讲 认识创业与创业者
- 1.1 什么是创业？
- 1.2 什么样的人更适合创业？
- 第二章 组建创业团队
- 2.1 团队和群体有什么区别
- 2.2 什么是创业团队？
- 2.3 如何组建一支优秀的团队？
- 第三章 识别创业机会
- 3.1 创业机会和商机是一回事吗？
- 3.2 为什么当你发现机会时，它已不是机会了？
- 3.3 如何正确识别商机
- 第四章：创业资源
- 4.1 创业者与创业资源
- 4.2创业资源有哪些类型
- 4.3 整合创业资源的四大原则
- 第五章：公益创业
- 5.1 公益创业可行吗？
- 5.2 公益创业与商业创业的区别是什么？
- 第六章：商业模式
- 6.1 什么是商业模式
- 6.2 从商业价值主张到商业模式构建
- 6.3 如何开发与设计完善的商业模式
- 6.4 从“泡范儿”看商业模式的设计与完善
- 6.5 构建商业模式的几点操作建议
- 第七章：创业计划
- 7.1 撰写商业计划书前要回答的11个问题
- 7.2 商业计划书要表达哪些内容？
- 7.3 如何写出一份更好的商业计划书？
- 期末考试
Taught by
Hanhui Deng
