设计符号学

Learn the fundamental principles and applications of design semiotics through this comprehensive course that explores how symbols shape our world. Master key semiotic theories from Saussure and Peirce, understand rhetorical techniques in design, and analyze the role of symbols in contemporary visual communication. Explore the three levels of design semiotics - syntax, pragmatics, and semantics - while studying practical applications in graphic design, advertising, book design, and public signage systems. Examine how traditional cultural symbols from both Chinese and Western contexts are interpreted and applied in modern design. Investigate the development of visual education systems like Isotype and their impact on scientific illustration and wayfinding. Gain hands-on experience analyzing and creating effective design language through case studies, discussions, and practical exercises that bridge theoretical concepts with real-world design applications.