Learn comprehensive internet marketing strategies through a course that progresses from foundational concepts to advanced techniques. Master the fundamentals of online marketing functions, explore various digital marketing tools and methodologies, and gain expertise in search engine marketing including SEO and SEM. Develop content marketing skills through creation, distribution, and strategic planning, while discovering effective social media marketing approaches for platforms like Weibo and WeChat. Acquire practical knowledge in online advertising, from basic principles to campaign planning, implementation, and performance analysis. Apply hands-on experience in selecting appropriate digital tools, developing marketing systems, and measuring campaign effectiveness through real-world applications.
Overview
Syllabus
- 项目一、认知网络营销
- 任务1.网络营销认知
- 任务2 网络营销职能
- 项目二、选择网络工具和方法
- 任务1 网络营销体系
- 任务2 网络营销工具
- 任务3 网络营销方法
- 项目三、搜索引擎营销
- 任务1 搜索引擎概述
- 任务2 SEO搜索引擎优化
- 任务3 SEM搜索引擎营销
- 项目四、内容营销
- 任务1 内容营销基础
- 任务2 内容创作
- 任务3 内容投放与规划
- 项目五 新媒体营销
- 任务1 微博营销
- 任务2 微信营销
- 项目六、网络广告
- 任务1 网络广告基础
- 任务2 网络广告策划与投放
- 任务3 网络广告评估与效果分析
Taught by
Wenzhong Duan
