What you'll learn:
- Understand the nature of strategy
- Learn to see and understand systems
- Create projects that make an impact
- Discover how empathy can unlock systems change
- See the game dynamics and change agents all around us
Bestselling author Seth Godin is back with a breakthrough course on strategy. Marketing isn't advertising or hype or hustle, and it begins with an understanding of the systems we seek to work with. Strategy is the ability to see how things change over time, to engage with tension, to offer audiences what they seek by bringing empathy to the work. Strategy is serious, but it uses what we know about games and scarcity and time. Learning how to talk about strategy is the first step in finding a path to make a difference.
In this workshop, you'll discover a new way to engage with the market and most of all, you'll find that the way forward doesn't have to be an endless grind. Through a series of thought-provoking lessons, real-world examples, and practical exercises, Godin will guide you in developing a strategic mindset that embraces change and leverages the power of systems thinking. You'll learn how to identify opportunities, create value for your audience, and develop resilient strategies that adapt to the ever-changing landscape. Whether you're an entrepreneur, marketer, or simply someone looking to make a positive impact, this course will equip you with the tools and insights needed to navigate complexity and create meaningful change. Join Seth Godin on this transformative journey and unlock your potential to make a difference in the world.
