What you'll learn:
- 1. Product Strategy Benefits - Understand why a Product Strategy is needed and what its key components are.
- 2. Product Vision - Learn how to create a compelling vision for your product.
- 3. Market Research - Learn which markets to enter and which to avoid by applying a market attractiveness analysis.
- 4. Business Design Modeling - Learn how to create a winning product strategy by applying techniques from the world of business design
- 5. Service Design - Learn what features to include in your product by applying service design techniques
- 6. Go-2-Market - Learn how to launch your new product using a marketing plan.
- 7. Monitoring - Learn what to monitor when launching a new product strategy
- 8. Project - Apply your knowledge and skills in a concrete use case that you build up throughout the course
Introduction:
Welcome to the course on product strategy creation, where you'll discover the secrets to unlocking the full potential of your existing or new products. In today's competitive marketplace, a well-defined product strategy can make all the difference. Whether you're an aspiring entrepreneur, a product manager, or a business professional looking to enhance your skills, our course is designed to equip you with the expertise needed to develop winning strategies.
Why Product Strategy Creation Matters:
Product strategy is the backbone of a successful business, guiding every aspect of your organization's growth. A well-crafted strategy aligns your goals, resources, and market opportunities, empowering you to make informed decisions and stay ahead of the competition. By mastering the art of product strategy creation, you gain a powerful tool to drive growth, innovate, and achieve success at the level of your product and ultimately at the level of the entire organization.
What You Will Learn:
In our comprehensive course, you'll delve into the intricacies of product strategy creation and gain practical skills that you can apply immediately. Here's a glimpse of what you'll learn:
Chapter 1 - Product vision: define a laser sharp product vision that embodies what your product is set out to solve.
Chapter 2 - Where to play: define which markets to enter and which to avoid by analyzing market trends, identifying target audiences and their specific needs, evaluating the strengths and weaknesses of your competitors, etc.
Chapter 3 - How to win: define how your product is going to win by applying business design on 9 different axis (the customer segments, the value proposition, the customer relationships, the distribution channels, the key activities, the key resources, the key partners, the revenue structure including pricing and the cost structure).
Chapter 4 - What to create: define what feature to include in your product by applying service design techniques (user research, define the problem statement, ideate on the solution, prototype and test it). You will also be able to define a product roadmap using prioritization techniques such as KANO and story mapping.
Chapter 5 - How to launch: define how to launch your product on the market by following a clear and concise marketing plan. This plan includes the goals, the marketing mix, the selected channels, the content strategy, budget planning, etc.
Chapter 6 - What to monitor: define how to monitor your product by looking at 4 different areas being the user, the product, the competition and the industry trends.
Why choose this course?
Expert Instructor: as a manager in one of the largest consulting firms I had the pleasure to guide many product managers and product owner in defining a product strategy for their products. Due to my role as a consultant, I could experience and guide the creation of many different products in a relative short period of time.
Practical approach: theory is important but practice makes perfect. We always try to accompany theory with practical examples drawn from our own experience. The course also has a project that will help you to further cement your knowledge.
Handouts: you will have access to the handouts and other tools and frameworks that you can use in your professional environment.
Available: in case you have questions regarding a specific topic related to the course, you can always contact us and we will make sure to find a solution together!
Convinced? Enroll today!
Are you ready to take your product strategy creation skills to the next level? Enroll in our product strategy creation course now and unlock the secrets to driving business success. Gain the expertise to propel your career to new heights and stay ahead of the competition. Don't miss this opportunity—enroll today!
