What you'll learn:
- Understand the basics of digital marketing, including its key concepts and terminology.
- Gain knowledge of consumer behavior in the digital space and how it impacts digital marketing strategies.
- Understand the fundamentals of SEO
- Develop skills in creating content and implementing digital marketing strategies
- Explore tools and platforms used in digital marketing, such as Google Analytics, social media management tools, and AI.
- Gain practical experience through hands-on exercises, case studies, and real-world projects to reinforce learning.
- Learn best practices on how to create and optimize digital marketing campaigns for maximum effectiveness and ROI.
Note: This course includes a hands-on project to reinforce your understanding. You can choose a project that's relevant to your current role or a client you're working with. Remember to stick with the same project for the duration of the course.
International Institute of Digital Marketing ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed - a foundation with the ability to be built upon and developed with time.
This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.
This course consists of;
40 Lecture Videos
41 Assignments to be submitted to IIDM™
11 Quizzes
11 Downloadable Materials
46 External Resources
Practical Social Media Marketing and Content Creation
Practical Marketing Strategies and SEO
Learn to create successful Paid Advertisements on Facebook, LinkedIn and Google.
Licensed Digital Marketing Master™ (3 Months Intensive Certification Program)
What’s Digital Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together create a water-tight campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the basics, helps you explore the buyer journey and stay rooted in practice, keeping goals clear and attainable through perseverance and intelligent design.
Comprehensive 3 months of training
Introduction to Digital Marketing
Market Research
Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Introduction to Artificial Intelligence
Affiliate Marketing
Digital Marketing Strategy
Introduction to Paid Advertising
A/B Testing
Reposting Strategy
IMPORTANT!
Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access for your learning materials and evaluation for the certification upon completion. Contact us here: [email protected]
