ABOUT THE COURSE:As we all are living in this dynamic world , hence for satiating our needs we are consuming a wide variety of service which are associated with puchase of physical products. Owing to its intangibility , variability and perishability there is an indispensable need of studying this concept as a separate branch of study.As such our course module will help the students , learners , professionals and corporate entities to delve deeper about it's meaning, strategies and uses in order to survive in this stiff competition .INTENDED AUDIENCE: Students at PG level, professionals, learners and entrepreneursPREREQUISITES: B.Com or BBA
Overview
Syllabus
Week 1: IntroductionWeek 2:Concept of Service MarketingWeek 3:Difference between Physical Products and OfferingsWeek 4:Service Market and MarketingWeek 5:Service ProductWeek 6:Service PricingWeek 7:Service DistributionWeek 8:Service PromotionWeek 9:Service StrategiesWeek 10:Service modelsWeek 11:Service ApplicationsWeek 12:Special Aspects of Services
Taught by
Prof. Anchal Singh
