Marketing to Bottom of Pyramid

Overview:Marketing to the Bottom of the Pyramid" is a strategic course that not only recognizes the socio-economic importance of engaging with the underserved communities but also highlights the immense potential for businesses to thrive in this market segment. With billions of people comprising the bottom of the economic pyramid globally, this course underscores the sheer size and purchasing power of this demographic. It explores how businesses can tap into this lucrative market by understanding its unique needs, preferences, and purchasing behaviors. By providing insights into the untapped opportunities within these communities, this course equips participants with the knowledge and skills necessary to leverage this vast market and drive sustainable growth for their organizations on a global scale.1. Emphasize the significance of the "Bottom of the Pyramid" (BOP) market and its relevance in contemporary business landscapes.2. Equip students with the ability to identify and evaluate the key factors influencing segmentation, targeting, and positioning strategies within BOP markets.3. Foster critical analysis skills among students to comprehend the diverse factors influencing consumer behavior within BOP demographics.4. Develop a comprehensive understanding of tailored marketing strategies and elements specifically designed to resonate with BOP consumers.5. Enable students to assess and explore opportunities in effectively marketing services to BOP customers, emphasizing inclusivity and accessibility.