Why foreign commodities can be found everywhere in our life?Why more and more Chinese products go abroad and become the new favorite of overseas consumers?Will the implementation of the Belt and Road Initiative create more development opportunities to Chinese and foreign enterprises while injecting vitality into the Chinese and the global economic development?How should enterprises seize and take such opportunities? If you are interested in these questions,our course will not only help you find the answer.
Overview
Syllabus
- Understanding International Marketing
- International Marketing Environment
- International Market Research
- International Consumer Market
- International Market Selection
- International Market Product Strategy
- International Market Pricing Strategy
- International Market Channel Strategy
- International Market Promotion Strategy
- Final Exam
Taught by
HeiLongJiang Agricultural Economy Vocational College
