This course can help hospitality and tourism employees gain a better understanding of how to develop marketing plans unique to the industry. Assign this professional development course to your employees at any time to help them develop and strengthen essential marketing skills.
Overview
Syllabus
- Ch 1. Marketing Practices & Processes
- Ch 2. Developing a Marketing Strategy
- Ch 3. Marketing Mix & Internet Marketing
- Ch 4. Marketing Management for Hospitality & Tourism