Success in business largely depends on solving the right customer problem in a unique way and creating sufficient competitive advantage ahead of one’s competitors. This course covers the concept of competitive advantage and strategy analysis processes and tools to investigate industry, competition, and technology. You will learn to use strategic analysis and tools to create actionable strategies for your business. You will also learn the managerial and business skills and the critical thinking required for the sustainable technological competitive advantage of a firm. Formal techniques and models for analyzing product portfolios and decisions will be discussed and practiced.
Overview
Syllabus
- The Nature and Purpose of Strategy
- Industry and Environment Analysis
- Corporate Strategy
- Business Strategy
- Choosing and Defining Product Strategy
- Building Strategic Thinking
