Strategic Management is an important concept for managers, decision makers and entrepreneurs. This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).What you will learn: By completing this course you will develop a good understanding of:1) The concept of Competitive Advantage and its relation to a firm's strategy 2) Industry and competitive analysis3) Resource and competency analysis4) Analyzing strategy across corporate and business levels
Overview
Syllabus
Week 1: Introduction to Strategic Management
- What is strategy?
- The role of strategy
- Strategic decisions
- Aligning strategy and organization
- Strategic context of the firm
- Industry Analysis : Porter's framework, complements, strategic groups and key success factors.
- PESTLE Analysis
- The Resource based view of the firm
- VRIO framework
- Sustenance of competitive advantage
- Competitive positioning
- Business level strategies : Cost leadership, differentiation, focus and dual advantage.
- Value chain analysis
- Strategies for the multi-business firm.
- The need of corporate strategy
- Corporate level strategies
- Strategy portfolio frameworks
- Strategy implementation
Taught by
PD Jose, Rejie George Pallathita, Sai Yayavaram
