Creative Strategy for Emerging Digital Media

Overview

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Develop your digital communication skills to shape engagement

Discover how to build digital marketing strategies and use emerging digital media to enhance your business’ value and purpose.

Syllabus

Courses under this program:
Course 1: Brand Strategy and Communication
-Learn the key concepts of brand strategy and how to use digital storytelling to build interaction with a brand.

Course 2: Strategic Design for Social Media
-Learn how to build social media strategies for the entire pipeline, from creative content design to audience-led optimisation.

Course 3: Creating Strategies for Influencer Marketing
-Dive into influencer marketing, learn why it’s so important, and discover how to create branded content with influencers.

Course 4: Creative Communication Beyond VR and AR
-Discover how to use extended reality to enhance your digital marketing and tell brand-related stories through VR and AR.