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Semrush Academy

SMM Fundamentals Course with Neal Schaffer

via Semrush Academy

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Overview

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Take your brand awareness, engagement and following to the next level with this social media training course!

Learn how to grow your social media presence from acclaimed leader in the world of business social media Neal Schaffer in a series of video lessons.

Want to discover proven methodologies to grow your social strategy? Then no matter who you are — an SMM newbie, a digital marketing student, a go-to marketer, or even a business owner — this free course is a perfect fit for you. Complete it and you can take your social media marketing to the next level!
Features:
  • 27 video lessons created in cooperation with prominent industry expert Neal Schaffer
  • Learn all SMM essentials in just 4 hours. You'll encounter short video lessons, additional materials for self study, and quizzes
  • This course is 100% free. You can save your money for various SMM activities

Syllabus

  • The Background for Your Social Media Marketing Strategy: Get into the right mindset to benefit from this course. This module sets the stage for your developing social media marketing strategy.
    • Changes in the Buyer's Journey
    • The Social Inside Digital
  • The Importance of Content to Social: Creating a content plan is an important component of any social media marketing strategy.
    • The Convergence of Information and Communication
    • Content is the Currency of Social Media
    • Treating Content as Manufacturing Process for Social
    • Ideas on How to Create a Content Plan for Social - The Concept of 'Content Buckets'
  • Understanding Social Platform Choices: Different social platforms have different strategic advantages. In this module are some social media marketing tips.
    • An Overview and Choosing the Best Social Media Channels
    • Social Media Audit
  • The Traditional Social Platforms: Text-centric social platforms create unique opportunities. Develop a strategy with each platform.
    • Blogging - Creating Audience-Centric Content and Promoting Your Content
    • Facebook - Understanding the Content Types and Profiles vs Pages vs Groups
    • LinkedIn - Understanding the Content Types (Blogging, Videos, etc.) and Profiles vs Groups vs Company Pages
    • Twitter - Generating Clicks = More Website Traffic and Engagement
  • The Visual Social Platforms: This module guides you in understanding how to best leverage visual social platforms.
    • An Introduction to Visual Social: How to Create a Visual Voice
    • Instagram - Hashtags, Posts and Stories
    • Pinterest - Pins, Boards, Group Boards and Engagement
    • YouTube - Video Strategy for Search and Video Optimization and Insights
  • Algorithms & Paid Social: Learn how social network algorithms work.
    • Understanding How Social Network Algorithms Work
    • Introduction to Paid Social
    • Paid Social Targeting Options
  • Digital Relationship Marketing: Learn how to build lasting relationships that benefit your brand.
    • Why It's Time to Leverage the Other
    • Employee Advocacy
    • Influencer Marketing
    • Social Selling
    • Personal Branding
  • Social Media Strategy & ROI: Learning to build your social media strategy is critical for your online success.
    • The PDCA Approach to Social Media Strategy
    • Creating Your Social Media Plan
    • Measuring Your Social Media Results

Taught by

Semrush Academy

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