Do you want to find out what your customers really want and need from your product?
User experience research is becoming more popular in the product and design fields, as a way to gain deep empathy for customers, as well as understanding user’s goals, pain points or needs. User research helps product managers prioritize their backlogs, developers prioritize product improvements, UX designers design the best prototypes and also allows the company to succeed and innovate. But, when tasked with conducting user experience research, where do you start?
There are many articles and videos explaining why user research is important, and common methodologies surrounding the practice, but I want to give you something more actionable. In this class, we will be completing a research plan. What do these bite-sized lessons include?
- Defining research goals and objectives, and tying them back to company goals (very important for stakeholder buy-in!)
- Choosing your target user base for research
- Deciding on research methodologies, based on the aforementioned goals
- Creating a discussion/interview guide (including how to formulate unbiased questions)
- Methods on capturing and sharing results
I will fully explain each step, and why it is important. Examples will be discussed along the way!
This class is ideal for anyone who is currently in a role (or who wants to get into a role) that focuses on creating excellent customer experiences, such as product managers, developers, designers, marketing, innovation teams, and more. No prior experience is necessary.
I would like all students to come out of this class with a better understanding of user research, as well as the confidence and resources to conduct sessions. During this course, we will be working together to complete a full research plan, which will equip you with the knowledge to correctly, and effectively, conduct your own user research sessions. With this, you can start to improve your own product, or help a company solve their user’s problems!
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